A hurricane watch has been issued for all golf courses around the world.

Sunice has reinvented themselves with an innovative new line of golf outerwear from their Hurricane Collection.  Highlighting this new line, the Ultimate V2 Jacket  catches the eye of even the most discriminating golfer. Backed by an astonishing Lifetime Guarantee, Sunice continues to stand by their garments with a confidence found nowhere else in the industry.

The Ultimate V2 Jacket expects the worst of Mother Nature and delivers refuge to all who wear it.  Now into the next generation (V2 is version 2), advances in technology have allowed the engineers at Sunice to lightened and increase the flexibility of the Gore-Tex® 2-layer Performance Shell. Add to that the X-Static stretch lining, Pro-Trim waist cinching system, wrist rain channel, and a very cool in-pocket ball cleaner, and the jacket choice for golfers really is no choice at all. I venture to guess that the R&D department at Sunice host legions of weekend warriors in their ranks.

Too often golf garments are fashionably alluring but lack in performance. The Ultimate V2 Jacket sets out to change that perception. Listen carefully as you take your first swing wearing the Ultimate V2 Jacket. The sound of silence is almost deafening. Traditional jackets marketed to golfers tend to feature materials that generate a lot of noise during a golf swing, the ultimate in distractions for a focussed mind.

Additionally, Sunice has taken the dynamics of the golf swing into consideration in constructing the Ultimate V2 Jacket. Equipped with a full top back stretch panel (you’ll have to feel it to appreciate it), the jacket allows for the full range of motion required to execute the golf swing effectively. No longer will golfers need to adjust their swing to fit their garment, freeing them up to swing away.

 

 

 

Already the industry leader in golf simulator technology, aboutGolf is at it again. Henry-Griffits, a custom-clubfitting company owned by aboutGolf, unveiled its new Stripe-It shaft, a filament-wound graphite shaft with the benefits of maximum performance. The result is a cutting edge shaft with a bending stiffness that rivals the traditional tape-rolled shafts.

Henry-Griffits, with the help of corporate partner Neo-Fiber, spent the past 25 years perfecting their new pride and joy. Overcoming the previous disadvantage of being very difficult and expensive to produce, H-G’s new shafts promote efficient transfer of power, more consistency in the flex, and uniform performance. In layman’s terms, this shaft will help you generate more power while maintaining the club’s stability. In theory, you’ll be longer and straighter. Happy scoring.

Trying to cut through the marketing bull that surrounds golf ball performance is sketchy at best. Some claim ‘Superior Distance and Control’ while the other states ‘More Spin and Feel’. Let’s get to the facts.

 

There really are four types of golf balls.

Two-Piece Distance

Pros:  Less spin means cutting down on your hook and slice. Firm polymer cover may promote higher launch angle. Cheap.

Cons:  Spinning less around the greens makes it harder to check. Being a hard ball, feel is nonexistent.

Two-Piece Low Compression

Pros:  Easy to compress so can increase your distance even with slower swing speeds. Softer cover improves feel. Cheap.

Cons:   Softer feel doesn’t help around the greens as spin is lacking.

Two-Piece Performance

Pros:  Claim of springy cores to increase distance and promote softer feel. Thin cover leads to more distance.

Cons:  No spin advantage around the greens. More expensive than the other two-piece balls.

Multilayer Construction (3-piece)

Pros:  Soft cover for feel. Energy transfer core to promote distance. Spin more on chip shots. Durable and consistent.

Cons:  Some of these balls are designed with the Tour Pro`s swing speed in mind (100mph+). Actually decreases distance for slow swingers. Pricey.

Now for those in the market for the high performance ball, but lacking the budget, Top Flite`s new Gamer V2 is the new ball for you.  With all of the traditional construction of a 3-piece ball, the new Gamer also comes designed with its Dimple in Dimple Aerodynamics, the unique surface feature that allows your golf ball to maintain spin longer, delivering maximum distance. Top Flite also guarantees more spin and control around the greens for about for $20.00 (USD) a dozen, a far cry from the $45.00+ you will end up paying for Titleist Pro V. If you are interested in this ball, visit your local Pro Shop or go online and grab them up here.

For so many of us, the end of the golf season ritually occurs on that last day when we drag the clubs out of the trunk and find a corner in the garage or basement to lean them up against. With the cost of equipment nowadays, not to mention the technology involved, its good practice to ‘winterize’ the sticks to preserve look and performance.

 

Unless you are meticulous about your club grooming practices, chances are they could use a good cleaning at the end of the season. To effectively remove all the dirt and grime from a season of hacking, grab yourself a bucket of warm, soapy water, a cleaning brush (an old toothbrush will do) and a couple of clean towels. Standing up all of your clubs in the bucket for a few minutes will loosen up any dirt particles embedded in the grooves and club head.

Using a cleaning brush, one by one scrub the heads of each club. Make sure that the bristles are scrubbed with the direction of the grooves to remove all excess dirt. You might need more time and effort on the wedges as these guys, because of their design and use, come into contact with more dirt and mud than any others. For your woods and hybrid clubs, gently clean the grooves and ensure that all dried mud and dirt is removed from the head. Take a cleaning towel and get it wet. Use it to wipe all the heads and shafts. Get another towel to dry off each club completely. 

Now for the grips. If they are worn and need replacing, have them done before storing the clubs the away for the winter. Besides getting a great deal on year-end model grips, you will be thankful come spring when your grips are all ready to go. If they don’t need replacing, dampen the grips and use a SOS pad to scrub them lightly. Rinse them well and dry with a towel.

Before putting your clubs away for the winter, inspect each for any signs of rust. Rust can be removed with a wire brush or a Scotchbrite pad. If your wedges are intended to be rusty, make sure you throw a rag over them and keep them separated from the others. Rust never quits and will gradually eat away at the finish of your chrome or steel irons.

Lastly, take note of any repairs needed prior to next spring. Maybe the spikes on your shoes or that tear in the pocket of your golf bag. Ensure that these are taken care of properly before putting your clubs away for the winter.  Find a nice warm and dry place to store your clubs. Make sure they are standing on their own and not leaning against anything. The clubs taking the brunt of the pressure while leaning may become prone to breaking and perform less. Cover your clubs with a dry towel or put them away in a golf travel bag to keep critters away from them. Lastly, bid them adieu, tell them that you love them, and do everything you can to make sure the groundhog sees its shadow. Or is it reverse?

Toronto-based golf apparel manufacturer, Phresh Wear, is taking 2010 as an opportunity to get back to basics and to marry that attitude with their garments. With a unique vision about what golf apparel should be, Phresh Wear raises the bar with their new line, maintaining the same standards and attention to detail for their female clientele, and asking the question, ‘Shouldn’t golf wear be for more than jus the course?’

Known as a performance apparel company, with leading edge and phresh new looks, Tim Tocher is armed and ready to attack this upcoming year. First on his list is pricing. The ability to walk into a golf apparel store and walk out with a quality shirt for under $150 is dwindling. Tocher has made a commitment to his clientele that at Phresh Wear, procuring a quality garment shouldn’t break the bank. In fact, Tocher is ensuring that anyone who visits Phresh Wear will be able to walk away with quality shirts for around $70. Combine that with their innovative idea of garment matching (Phresh Wear designs and produces their pants to specifically go with their shirts) and you have the epitome in one-stop shopping and client services all wrapped up together.

The signature trademark at Phresh Wear  is use of colour. No other garment company in the world manages to convey emotion and attitude as well as Phresh Wear. In a nutshell, Phresh Wear exudes a relaxing calmness, while providing style and comfort to both golfers and civilians alike.

With respect to the line itself, Phresh Wear sacrifices nothing. In an industry where customers demand quality and performance, Phresh Wear delivers. With a classic European look and feel, golfer’s can incorporate personal style and expression without worrying about the athletic performance of their apparel.

 

 

From the little company born in Scottsdale, Arizona, to the industry leader in golf apparel, Antigua has made its mark. From golf pro shops and resorts, to large management companies and their events, Antigua rocks them all. Based on socially and environmentally conscience business practices, Antigua has grown itself into a brand consumers from all walks of life have come to love and trust.