Toronto-based golf apparel manufacturer, Phresh Wear, is taking 2010 as an opportunity to get back to basics and to marry that attitude with their garments. With a unique vision about what golf apparel should be, Phresh Wear raises the bar with their new line, maintaining the same standards and attention to detail for their female clientele, and asking the question, ‘Shouldn’t golf wear be for more than jus the course?’

Known as a performance apparel company, with leading edge and phresh new looks, Tim Tocher is armed and ready to attack this upcoming year. First on his list is pricing. The ability to walk into a golf apparel store and walk out with a quality shirt for under $150 is dwindling. Tocher has made a commitment to his clientele that at Phresh Wear, procuring a quality garment shouldn’t break the bank. In fact, Tocher is ensuring that anyone who visits Phresh Wear will be able to walk away with quality shirts for around $70. Combine that with their innovative idea of garment matching (Phresh Wear designs and produces their pants to specifically go with their shirts) and you have the epitome in one-stop shopping and client services all wrapped up together.

The signature trademark at Phresh Wear  is use of colour. No other garment company in the world manages to convey emotion and attitude as well as Phresh Wear. In a nutshell, Phresh Wear exudes a relaxing calmness, while providing style and comfort to both golfers and civilians alike.

With respect to the line itself, Phresh Wear sacrifices nothing. In an industry where customers demand quality and performance, Phresh Wear delivers. With a classic European look and feel, golfer’s can incorporate personal style and expression without worrying about the athletic performance of their apparel.